Using co-innovation to increase the adoption and use of new ideas
Co-innovation projects involve the potential end-users as part of the research process from the beginning of the project. These end-users play an important role in not only ground-truthing new ideas but also contributing new ideas themselves. Hence the ‘co’ in co-innovation.
James Turner from AgResearch in New Zealand shares about his co-innovation project in this webinar recording, where you will learn about:
• what co-innovation means,
• how to incorporate co-innovation concepts to tackle complex problems,
• some agricultural case-studies, and
• an analysis of the economic benefits.
Download the presentation slides (1.7 MB PDF).
Is business storytelling your missing key?
Storytelling is often the missing key to successfully communicating our message with our target audience. Without a story, our message can become a jumble of meaningless words.
That’s why I’m excited to be reading Putting stories to work: Mastering business storytelling by Shawn Callahan. It’s been described as the most practical guide available to developing your skills as a business storyteller. You can read more about it over on the Anecdote website.
Better still, watch this recording of a webinar we held on 21 April 2016 and learn:
• how to spot stories and build your repertoire,
• how to craft a change story,
• how to counter resistance, and
• how to make your stories even better.
Download the presentation slides (2.8 MB PDF).